Navigating PR with Ruth Furman

In this episode of the Catalyst podcast, I welcome my longtime friend Ruth Furman, founder of Image Words Communications, to share her 24-year journey in the public relations industry. Ruth delves into the inception of her business following a job termination in 2001, discussing the evolution of PR from traditional methods to contemporary digital strategies. She highlights the challenges she faced as a solopreneur, the importance of collaboration, and her relentless adaptability. Ruth also touches on the significance of understanding client needs, the power of self-awareness, and the lessons learned from joining a Mastermind group. Our conversation provides valuable insights into balancing personal values with business growth and the continual process of reevaluating and honing one's strengths.

 

What You'll Hear:

• Starting Image Words Communications
• Evolution of PR and Digital Storytelling
• Lessons Learned as a Solopreneur
• Navigating Challenges and Growth
• Understanding PR and Marketing
• Balancing Business and Personal Life
• The Power of Being Uncomfortable
• Looking Ahead and Final Advice

 

 

Curious About Masterminds? click here to book a call or grab coffee

 

Connect with Ruth:

Website 

 

Connect with us:

@catalystmastermind | Youtube 

 

Produced By: Podcast & Co.